Case Study:

Zoom Timeline

A meeting time management feature

Overview

00

Design Process

How do I deal with the task from the beginning to the end?

Design Process 1
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Design Process 2
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Design Process 3
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Design Process 4

Methodology

What is the principle that guides me through each stage?

One lesson I’ve learned from my previous experience is that “Think Big first, think Small second”. So in this case study, I am going to apply the “Dimond” philosophy on each stage to spread out ideas first and then narrow them down.
Methodology

Ideation

01

Problem Analysis

What is the problem with the meeting time management

Pandemic has forced a great number of people to work remotely and heavily rely on virtual meetings for nearly all types of tasks. On one hand, employees have more meetings on their calendars to cover various communications, including free chats, 1-on-1 sessions, team outings. On the other hand, remote collaboration also undermines teammates' perception of each other’s mental conditions, such as fatigue, depression, and anxiety. As a result, the work-life balance is being significantly damaged by overwhelming meetings.
Initiation 1Initiation 2Initiation 3

Scoping

What should fall under the umbrella?

Even with the topic settled, “Meeting Time Management” still sounds like a vague idea. So I started thinking about what it is vs what it isn’t to further specify the scope.
Scoping

User Study

02

Needs & Pain Points

What are my users thinking about?

From the last stage, I’ve created a brief idea based on my assumptions. Now, it’s time to dive deeper into user research and validate these assumptions with user feedback. I had a casual interview with my wife, who is using zoom for hosting and participating in meetings. Here is what I found from our conversation.
Needs & Pain Points

Scenario

Which story should I focus on?

It's undeniable that “One single solution won’t solve all problems”. At this step, I was to trying to figure out a clearer section among the full spectrum that the potential solution could be applied to. According to my research, users' perception and reaction will be largely infected by meeting size and form.
Scenario

Opportunities

Where are the potential opportunities located?

With persona and scenario anchored, I decided to take one step further and explore where are the opportunities that I can improve the current experience of meeting time management.
Opportunities

Goal

What an ideal solution should look like?

To create a seamless user experience, the ideal solution should be like:
Goal

Value Proposition

How do define this concept?

With all research findings concluded, I am trying to assign a clearer definition and mission to my solution “Zoom Timeline”.
Value Proposition

Workflow & Lo-fi

03

Workflow

How would users go through the tasks?

By far, I have set up a general vision for my solution. Now it’s time to dive a little bit deeper to clarify the user workflow.
Workflow

Information Architecture

What does the system hierarchy look like?

To design a robust solution, I am trying to map out the system hierarchy to clarify “What to include” and “How different components connect”.
IA

Platform

Which platform should I focus on?

Platform

Lo-fi Concepts

How does skeleton look like?

At this moment, I’ve acquired enough confidence to transform all research insights into actionable solutions. Now it’s time to depict the blueprint for our design.
Lo-fi 1Lo-fi 2

Hi-fi Design

04

Design Language

How can I fit this new feature into the existing pattern?

Instead of creating every piece from scratch, I want to make sure that this new feature would be able to fit into the existing design system seamlessly. As the first step, I tried to consolidate the general design language and principles by summarizing Zoom’s design foundation such as color, shape, space, component, etc.
Design Language

Hi-fi Screens

What does the final solution look like?

With all efforts above, I am ready to present the final solutions by telling a complete story.
CharactersScene 1Scene 2Scene 3

Future Opportunities

What could be further improved in the future?

No design is perfect. Limited by time and resources, I was unable to include all the details into consideration. At the very end of this case study, I’d like to share some thoughts of how I would possibly polish this project in the future.
Future Opportunities